GOP Mind Control: How Political Campaigns Are Scanning Your Brian

There are a multitude of reasons the Republicans regained control of Congress in Tuesday’s elections–unemployment, voter discontent, tea party-ism. But the one influential factor you aren’t likely to hear about is the use of political neuromarketing during the campaign.  A consultant to two Republican winners on November 2, says he crafted neuromarketing-based messages for TV, direct mail and speeches for Senate, Congressional and Gubernatorial clients in 2010. “We measure everything including the storyline, level of the language, images, music. Using critical point analysis, we identify specifics that may drive voters away or attract them.”

link:  How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House | Fast Company.

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  1. […] first noticed the article featured on the blog of Brown Shoe Diaries on WordPress. The Fast Company article explains the Orwellian details of how many voters might have […]


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